When you think of B2B2C marketing, “seamless” is rarely the first word that comes to mind. Especially not when the goal is to activate hundreds of resellers — like opticians — across a region, using personalized, on-brand campaigns that actually get noticed. But that’s exactly what CooperVision Benelux has managed to do. And they didn’t get there by pushing harder. They got there by partnering smarter.
In this in-depth conversation, we sat down with Sander Uittenbogaard (Digital Marketeer) and Bianca Kalkman (Brand Marketing Manager) to uncover what it takes to truly support resellers in the digital age. What follows is a masterclass in alignment, personalization, and trust.
What does it take to build a successful children’s eyewear brand? In this interview, Marieke Florisson, brand manager of Milo & Me, shares how she turned a simple idea into a global success. Discover her insights on design, content creation, and connecting with young audiences across borders.
Running nationwide campaigns may seem efficient, but they often lack the precision needed to connect with local audiences. Instead, hyper-local campaigns focus your advertising budget where it matters most: around the points of sale. This approach is not only cost-effective but also highly impactful.
Personalized trade marketing is more than a strategy—it’s a mindset. It’s about seeing each reseller as a partner with their own story to tell. By tailoring your efforts to amplify their voice, you’re not just helping them sell; you’re helping them shine. And here’s the best part: when resellers succeed, so do you.
Want to drive more sales and build stronger, loyal relationships with your resellers? Here’s the secret: Add online marketing support to your reseller loyalty program. This powerful synergy not only boosts visibility but also strengthens long-term partnerships that protect your brand from competitors.
Melanie dives dives into the world of branding with branding expert Silvie Helmes of Luidspreker. Silvie explains us why 'Branding' is more than just a logo or a color scheme. Find out how branding shapes the perception of your business and how to use branding to create a unique brand story.
Reseller marketing is crucial in today's landscape, where local, independent businesses—like hairdressers, boutiques, and bakeries—infuse our communities with character and personalized experiences. Unlike traditional retail marketing that focuses on large brands, reseller marketing emphasizes creating awareness and boosting sales for these smaller enterprises.
Empower your retailers to shine online with ads and posts personalized for their audience—published directly from their accounts. One platform, endless possibilities: Facebook, Instagram, Google, YouTube, and more. You create. They approve. Everyone wins.
Eliminate frustration and begin partnering with your resellers. With Embrosa, your resellers give you permission to access their social media accounts, all while maintaining complete control. This ensures that your brand message shines through on their platforms.
Eliminate frustration and begin partnering with your resellers. With Embrosa, your resellers give you permission to access their social media accounts, all while maintaining complete control. This ensures that your brand message shines through on their platforms.
Melanie interviews Chris from Brik.Digital about Local Findability and making “good” websites. This video gives great tips for local business owners and brand managers that can help you convert online interested parties to real customers in your store.
Embrosa is the only brand portal in the world built for social media. With Embrosa, you create marketing content, your resellers personalize it to make it authentic, and they share it on their own social accounts. Everyone wins.
With Embrosa, you can turn one central campaign into thousands of personalized, geo-targeted ads—published directly from your resellers' accounts. Empower your resellers, simplify your process, and boost sales like never before.
Empower your retailers to shine online with ads and posts personalized for their audience—published directly from their accounts. One platform, endless possibilities: Facebook, Instagram, Google, YouTube, and more. You create. They approve. Everyone wins.
Why Resellers Are Vital to the Economy and Your Shopping Experience? Shopping often brings to mind beloved brands and trends. However, behind the scenes, resellers are the quiet powerhouses making it all happen.
This is a success story about how Luidspreker, a communication and design agency, helped our company Embrosa with our rebranding in 2024.
Trade marketers can amplify the effectiveness of their marketing campaigns by giving local resellers the center stage. They can include photos or videos with resellers in them, integrate their company name and logo, hone in on local targeting in the vicinity of each reseller, craft remarkable customer experiences at these reseller locations, and avoid store locators that list multiple resellers.
Local resellers offer accessibility and convenience to customers while also providing an opportunity for them to experience the product. Selling through local resellers enhances your brand's visibility, connects you with local consumers, and builds trust through word-of-mouth recommendations.
Use the power of repetition to ensure that buyers remember your brand as the premier solution and their nearby reseller as the #1 go-to place for addressing their needs or issues. You want to be top-of-mind when the time comes. Hyper-local marketing campaigns effectively embed this message in potential customers' minds without being overpowering.
Reseller marketing campaigns are strategically crafted to sway potential customers during their online research phase. To attract online researchers to your resellers' stores, it is essential to develop compelling messages that heighten awareness about their needs, your brand, and your products, and also cement their knowledge of your reseller's local presence.
Although you can't force consumers to buy from your brand, you can undoubtedly increase their desire to buy. Reseller Marketing can help boost sales, increase loyalty, and drive consumer demand at the local level, ultimately benefiting both your brand and resellers.
Gain access to comprehensive dashboards for both brands and resellers, offering valuable campaign insights including reach, views, engagement, clicks, and leads generated. Benchmark reports will help you compare shop, ad, and channel performance, while app statistics provide in-depth visibility into how your content is being viewed on the Embrosa mobile brand portal.
Having a business is exciting, yet it can be stressful. Especially when your business involves change and innovation.
As anyone with an Instagram account knows, photos are what social media is all about. However, as a business owner, it can sometimes be difficult to think of new ideas to keep the photos on your business feed fresh and interesting.
It’s a fact that the way our shopping habits have changed has had an impact on the planet. We now ship everything - from food to fashion – across the globe. Whilst this is great for the global economy, isn’t always so great for the environment.
It’s the million-dollar question: how do you make your content stand out when there’s so much content out there already?
Embark on the inspiring journey of Embrosa and meet The Embrosians and its dedicated investors along the way.
What does the name Embrosa mean? How did the founders of Embrosa, Rogier and Melanie, come up with this name?