Trade Marketing Software Built for Global Brands striving for Local Reach
From planning to local execution
Embrosa combines content sharing, translation, and advertising in one Trade Marketing Software platform. Built to activate your network.
One Platform: 3 Features
Easily push social media content from your headquarters to your network. Keep full control over visuals & captions while allowing local teams to personalize & share on their own accounts.
Upload once.
Shared everywhere.
Our built-in AI-powered translation engine helps you launch campaigns faster across borders. Your content is automagically translated for each market.
Control the core message.
Let markets localize the nuance.
Give your local teams more than content: give them ready-to-go campaigns they can schedule, publish, and co-brand. You create the campaign. They launch it.
From HQ to local activation.
in one smooth flow.
Why run your campaigns hyper-locally?
Why local visibility matters
Most people discover products, services, or ideas online, but they act locally. By increasing visibility for your organization, your offering, and your local network partners, you build trust and motivate people to connect or buy nearby.
Your goal: make sure people know there’s a trusted local point of contact, close to home, that represents your message and is ready to help.
Why Brands Love Embrosa’s Trade Marketing Software
Take repetitive tasks off your plate
Most trade marketers work with too many tools and messy workflows: visuals in one system, captions in another, and endless emails to local teams.
Embrosa replaces this chaos with a clean, powerful workflow:
- The marketing team at headquarters creates a campaign.
- Embrosa distributes and translates it with ease to your local markets.
- Local markets invite their resellers, who bring campaigns hyper-locally alive.
How Is Embrosa Different from Other Tools?
With Embrosa, you don’t need to glue together 3 tools. You get one complete trade marketing cockpit.
| Feature | Embrosa | Manage assets in DAM Tools (like Bynder, Kontainer) | Translate assets using TMS Tools (like Smartling or Lokalise) | Activate Resellers through hiring local agencies |
|---|---|---|---|---|
| Share Content (Visuals & Captions) | ✅ | ⚠️ (visuals only) | ⚠️ (captions only) | ⚠️ (manually) |
| Translate Content | ✅ | ⚠️ (external integration) | ✅ | ❌ |
| Plan Organic Content | ✅ | ❌ | ❌ | ⚠️ (manually) |
| Advertise Content | ✅ | ❌ | ❌ | ⚠️ (manually) |
| Designed for trade marketing flows | ✅ | ⚠️ | ❌ | ❌ |
Built for Trade Marketers
💛 Loved by Local Teams
Embrosa doesn’t stop at strategy: it helps your network take action. It’s used by international organizations who all share the same goal: activate their local network while staying on-brand. You may expect:
- More content shared locally.
- Stronger brand alignment.
- +18–40% more local sales.
Launch, promote, and scale your campaigns: globally and locally with Embrosa.
Why Coopervision Benelux partners with Embrosa
When Coopervision Benelux teamed up with Embrosa in 2023, the objective was straightforward: simplify local marketing to make it effective and scalable for their partners, the contact lens specialists and opticians. This vision has evolved into a long-term strategic partnership, resulting in over 1,000 local campaigns executed for optical stores in Dutch, Flemish, and French.
Digital Marketeer & Brand Marketing Manager
What is Trade Marketing Software?
Trade Marketing Software helps brands manage the promotion of their products at the retail or reseller level. Think: advertising planning, sponsoring advertising budgets to resellers, and sharing marketing assets via distributors, agents, to local retailers/franchisees/resellers.
Embrosa is a leading platform for brands that sell through (independent) resellers, like opticians, salons, or local stores.
Most tools are built for franchise companies who can push marketing campaigns to the local franchisees. However, when selling through independent resellers or soft-franchisees, the resellers have an important say so.
Unlike traditional trade marketing tools that stop at strategy, Embrosa supports execution especially through these independent stores.
In order to distribute marketing assets across markets and resellers, most trade marketing teams juggle files, translations, and emails. Embrosa’s Trade Marketing Software changes that.
From Embrosa's marketing control tower, you can:
* Share brand content to all markets
* Translate content and localize it with ease
* Advertise Content for a large network in minutes
The best part? You don’t need three tools to do this, just Embrosa.
Embrosa connects the marketing strategy at headquarters to localized campaigns in local markets and activates independent resellers, reaching end consumers through posts and ads on Google, Meta, Digital Out of Home, or YouTube.
Embrosa's Marketing Control Tower™ helps brands:
* Distribute branded content to all resellers
* Translate and localize campaigns for every market
* Track campaign usage and performance
Embrosa does not allow trade marketing to stop at the planning stage. Instead, Embrosa ensures that real customers see your campaigns.
Hootsuite = manage your own channels.
Bynder = (together) create and store your content.
Embrosa = activate your resellers.
Embrosa combines brand control + local execution + analytics in one platform.
Ready to See It in Action?
Activate your network
Start for Free and discover how Embrosa’s Trade Marketing Software can save you time, streamline your workflows, and boost your local impact.