5 benefits of selling and marketing your products via local resellers

As a business owner or marketing manager at an international brand, you might be wondering why you should consider selling your products or brands through physical stores and what the benefits of selling through local resellers are.

There are five important benefits to consider:

• Location: A physical store provides buyers with access to your products and convenience.
• Experience: A local point of sale allows buyers to experience your product or brand, which is especially important for younger generations who rather pay for experiences and solutions than products.
• Visibility: Selling through local resellers increases the visibility of your brand or product both directly and indirectly.
• Local Network: Local resellers have their own local networks, which can connect your brand with local consumers.
• Trust: Having a local network means that prospective customers can rely on recommendations from friends and family about the reseller and your product.

Accessibility, speed, and convenience

It's all about location, location, location. Realtors emphasize the importance of a good location for a reason. Your reseller's store or showroom is more than just a physical space where products are sold - it's the Place factor in the marketing mix. This provides customers with easy access to your products, offering them convenience when they need advice, maintenance, or repairs.

Opportunity to create meaningful experiences

The power of a location extends beyond accessibility, speed, and convenience. It offers the invaluable opportunity to create meaningful experiences, also one that resonate with younger generations. For Millennials and Generation Z, the experience itself holds greater significance than the product. They seek solutions and invest in experiences. No wonder they value and seek personal connections with brands through social media. Your resellers locations pave the way for impactful local events that directly link your brand with the community. This creates genuine, in-person interactions, establishing a strong bond with end consumers.

A popular store can attract customers to a brand

Your local resellers also contribute to local visibility. They may have a showroom to display your products and marketing materials. Additionally, by sponsoring local clubs or leveraging their personal local network, they can increase your visibility. A well-known brand can draw customers to a store, and a popular store can also attract customers to a brand. Therefore, the visibility of your resellers directly and indirectly enhances your own visibility.

A familiar person will represent your brand

If you are working with resellers who have been based in a city for some time, or resellers who were born in a town or village, these individuals have built their own network. They attended school with your future clients, formed family ties with them, socialized at local events, collaborated on projects within foundations or organizations, or simply interacted frequently at the supermarket. This means that a familiar person who they have known for years will now represent your brand or product. Consequently, this brings your product or brand one step closer to your potential customers immediately.

Build your brand on a positive local reputation

Remember, the local network of your reseller is a key asset to your brand. This means that potential customers can seek advice from friends and family about their experiences with both the reseller and your product. These personal experiences are incredibly valuable and trustworthy. Moreover, if customers can rely on the fact that there is a real person available in their neighborhood to assist them in case of any product issues, it further strengthens the trust in your product, building on the positive reputation that your resellers have built over years of local business.

The 5 benefits of selling and marketing your products via local resellers

So in essence, physical stores offer convenience and accessibility to customers, while also providing an opportunity for them to experience the product. Selling through local resellers can enhance the visibility of your brand and product, connect you with local consumers, and build trust through word-of-mouth recommendations.