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Caught in the Scroll: How Gen Z Shops with Their Thumbs (and How Brands Can Catch Up)
Social Media Tips
Caught in the Scroll: How Gen Z Shops with Their Thumbs (and How Brands Can Catch Up)

Gen Z has a unique way of shopping that might surprise you. They rarely open newsletters, often skip ads, and continue scrolling until something truly resonates with them. If you want to grab their attention, it’s time to leave behind polished campaigns and embrace authenticity.