Marketing Control Tower™️

Share content (social media assets like posts, reels, and ads) from one secure, searchable brand portal.

Translate Content to local languages and instantly adapt to local nuances.

Advertise marketing content, both organic and paid on behalf of your local network partners.

Personalize the content at scale for partners in your network. Turn them into influencers and let them share your story with the market.

Schedule and publish content directly to Facebook & Instagram, and make share elsewhere easy.

Identify which reseller is most active and analyze results for each reseller, ad, and campaign.

A Marketing Control Tower (MCT) is a centralized place where brands manage all their local marketing activities. In Embrosa’s MCT, you can store brand assets, create content for social media or advertising campaigns, run hyper-local marketing campaigns, localize and translate content, activate your network, and publish directly to their social media: all within a streamlined hub.

The Embrosa MCT is built for trade marketers, brand managers, and social media managers at international brands, distributors, franchise organizations and other organizations operating in a network of local volunteers, clubs and partners. It’s especially valuable for brands who need consistent, localized and personalized marketing execution.

Your network shares more content and gets more visibilty when there brands work with Embrosa. Why? Typically, brands provide only visuals, who then need to craft their own captions. The people in the network often struggle to determine what to say, find suitable social media content, and end up sharing nothing. Using Embrosa, brands upload ready-to-publish content and campaigns within the Marketing Control Tower. The whole network can access, share, and advertise these brand-provided materials through Embrosa.

Yes. Embrosa’s MCT is designed for international use. Campaigns can be automatically translated and adapted to each market with local nuance, ensuring consistent brand voice while respecting local language and culture.

Unlike generic marketing tools, Embrosa’s MCT is built specifically for (Trade) Marketing Teams who have to activate a local network. It focuses on network activation, multi-market campaign management, and Social Media Marketing Content Distribution. Brands keep full control, partners in the network keep ownership of their social media accounts, and activation becomes seamless.

Not currently, but Embrosa will develop a way to connect your existing brand portal to Embrosa's MCT. This will enable you to integrate Embrosa's social media content library directly into your own B2B portal and allow you to deliver hyper-local campaigns to resellers without leaving your CRM system.

A Marketing Control Tower centralizes all online marketing activities in one hub, making local marketing campaign management faster, more efficient, and more consistent across markets. For trade marketers, it means streamlined content distribution, better reseller activation, higher campaign adoption rates, and improved visibility on campaign performance.

You pay to use the Embrosa Software, called The Marketing Control Tower™️(MCT in short). And if you advertise, you also have to pay advertising budget, to buy advertising space on platforms like Facebook, Instagram, Google or Out-of-Home Displays.