At SILMO Paris, we sat down with Martha, Marketing & Communication Manager at Promosalon Netherlands, the organization that connects Dutch professionals with international trade fairs across multiple industries.

In this conversation, he shares how storytelling, design and authenticity come together to build a brand that has become more than eyewear: theo eyewear has become a community.

At SILMO Paris, we sat down with Loes Brussen, founder of the reading glasses brand Frank & Lucy. With more than 35 years of experience in the optical industry, from publishing to brand building, Loes has seen the industry from almost every angle. Her mission with Frank & Lucy is simple: turn reading glasses from a necessity into something people actually enjoy wearing.

At SILMO Paris, we spoke with Julia Berger, European Marketing Team Leader at Charmant, about marketing across Europe, the unique craftsmanship behind Japanese eyewear, and why digital visibility is essential for opticians.

Managing seven eyewear brands across 44 countries requires more than great campaigns. At SILMO Paris, Teresa Faria of Go Eyewear explains why listening to opticians and partners is the foundation of effective trade marketing.

In this Embrosa Talks, we spoke with Marcel Tabbers, director of Venlo Partners, about the why, the how, and above all, what you gain when you view city branding not as a marketing project, but as a joint process of meaning-making.