Embrosa Talks

with Brand Managers and Trade Marketers

In these Embrosa Talks Melanie, the CEO and Co-founder of Embrosa, engages with experienced Brand Managers and Trade Marketers. Together, we aim to share our best practices, valuable insights, and lessons learned in these 30-to 60-minute interviews. It's all about learning from one another in a warm and collaborative atmosphere!

How Venlo Built Its New, Successful City Brand
Embrosa Talks
How Venlo Built Its New, Successful City Brand

In deze Embrosa Talks spraken we met Marcel Tabbers, directeur van Venlo Partners, over het waarom, het hoe en vooral over wat het oplevert als je city branding niet ziet als een marketingproject, maar als een gezamenlijk proces van betekenisgeving.

Watch the full interview on YouTube, Listen to the interview on Spotify or keep reading.

Global Vision, Local Impact: How Rodenstock Balances Consistency Across 85 Countries
Embrosa Talks
Global Vision, Local Impact: How Rodenstock Balances Consistency Across 85 Countries

Let’s start with a simple question: what does it take to run a premium brand in 85 different countries For Stephanie Blab, Online Communication Manager at Rodenstock, the answer lies in structure, trust, and collaboration. We sat down with her to learn how Rodenstock supports local marketing teams across 85 countries, while keeping the brand’s identity sharp and consistent.

 

* Listen to the podcast.

* Watch the interview on YouTube.

* Read this blog. 

Brewing with Purpose: How Rabauw Turns Beer Into a Brand with Meaning
Embrosa Talks
Brewing with Purpose: How Rabauw Turns Beer Into a Brand with Meaning

What happens when beer meets mission? In this conversation with Rik Feijen, co-founder of Rabauw, we dive into what it takes to build a social enterprise with real flavour: both literally and brand-wise.
From Distributor to Marketing Partner: How Beck Optikhandel Is Helping Swiss Opticians Become Future-Proof
Embrosa Talks
From Distributor to Marketing Partner: How Beck Optikhandel Is Helping Swiss Opticians Become Future-Proof

What does it take to stay relevant in a rapidly changing optical industry? For Céline Horn, CEO and Owner of Beck Optikhandel in Switzerland, the answer lies in combining tradition with future-thinking. In this Embrosa Talks interview, she shares how Beck Optikhandel is growing beyond its roots as a technical wholesaler to become a true support partner for independent opticians.
How Atoom13 Builds a Strong Brand by Supporting Their Dealers
Embrosa Talks
How Atoom13 Builds a Strong Brand by Supporting Their Dealers

What can an aluminum window and door frame company teach us about dealer marketing? In this interview, Frans Seijsener, the commercial director of Atoom13, a producer of aluminum door and window frames, shares how his company helps local dealers grow their businesses by supporting their positioning, marketing, and customer experience.
How Coopervision Benelux Turned Reseller Marketing into a Partnership Strategy
Embrosa Talks
How Coopervision Benelux Turned Reseller Marketing into a Partnership Strategy

When you think of B2B2C marketing, “seamless” is rarely the first word that comes to mind. Especially not when the goal is to activate hundreds of resellers — like opticians — across a region, using personalized, on-brand campaigns that actually get noticed. But that’s exactly what CooperVision Benelux has managed to do. And they didn’t get there by pushing harder. They got there by partnering smarter.

 

In this in-depth conversation, we sat down with Sander Uittenbogaard (Digital Marketeer) and Bianca Kalkman (Brand Marketing Manager) to uncover what it takes to truly support resellers in the digital age. What follows is a masterclass in alignment, personalization, and trust.