Our collaboration rapidly grew into a significant partnership
The opportunity to assist local retailers in reaching local customers has helped us boost Rodenstock's brand awareness.
We speak to Nathalie van den Bergh, marketing manager for Rodenstock Belgium, about her partnership with Embrosa:
- Traffic campaigns that drive traffic and brand awareness
- Lead generating landingpages that are personalized
- Personalized campaign visuals and captions
- Translations of posts and ads into French and German
- French-speaking support
Our goal is to offer our customers more personalized support in online marketing.
Thanks to Embrosa, we no longer have to publish content ourselves; they take over publishing for our optician with customized sponsored content. What began as a modest collaboration has grown into support for complete spring and autumn campaigns and personalized support for unique Rodenstock local events.
We initially started the partnership on a small scale, but we soon realized that they could handle large sponsored campaigns even better than our previous partner.Nathalie van den Bergh
Marketing Manager Rodenstock Belgium
Every year, Melanie and I discuss our goals and campaign objectives. We provide targeted sponsored content for opticians who sell our products. They can easily sign up, and once they do, I create and provide posts and texts for them. After the samples are approved, we distribute the content.
In Belgium, it is important to have translations into French (and German), and Embrosa helps us with this, saving us a lot of time. We also have access to convenient dashboards to track campaign results.
More personalized support with personalized videos
Last year, with the help of another marketing partner, we created a personalized magazine per optician. With the help of Embrosa we turned these magazines into personalized campaign video ads in three different languages.
In addition to product campaigns, we also provide support for events at specific shops with personalized campaigns. For instance, we create a 'teaser' to promote the availability of a camera for taking iris photos, which helps draw people to the shop on that particular day.
Pro-active team that really thinks along
Embrosa is proactive and flexible and helps us develop new solutions in a rapidly changing media and promotional landscape, which is extremely valuable.
In addition, their accessibility and efficient working methods are a big plus. They actively think along about new developments and are always ready to answer questions.
The positive outcomes during the trial period and the professional approach were the deciding factors for us to collaborate with Embrosa.
The opportunity to assist local retailers in reaching local customers has helped us boost Rodenstock's brand awareness. We are enthusiastic and look forward to continuing the partnership.Nathalie van den Bergh
Marketing Manager Rodenstock Belgium
Rodenstock is a prominent medical device company and a global leader in ophthalmic lenses. The company's headquarters are located in Munich, Germany. It is represented by sales offices and distribution partners in over 85 countries worldwide. Rodenstock Belgium serves as the local office for the Belgian and Luxembourg market.
More about the marketer
Nathalie van den Bergh is Marketing Manager at Rodenstock Belgium.
More about the Brand
Rodenstock understands that each person and each eye is unique. They do not settle for standard eye tests, but always go a step further by offering a higher level of biometric precision lenses. They do so using an exact biometric model of each eye measured by a DNEye® Scanner. Rodenstock is constantly striving to pioneer to craft even more precise lenses.
More about the Campaign
Embrosa is constantly running campaigns for Rodenstock Belgium. From single campaigns during local events to bigger campaigns in spring and fall.
Customer Since
Rodestock Belgium is a customer since 2017.
Keeping track of campaign impact
nationally & locally
We find it crucial to accurately measure the impact of the campaign on our brand and our resellers, and fortunately, this is easily achievable with Embrosa.
Are you ready to launch your next campaign with Embrosa?
Let's discuss possibilities
Ready to explore how Embrosa can help elevate your brand, increase visibility, and drive more traffic to your stores? Let's talk about the exciting possibilities.