What does it take to build a successful children’s eyewear brand? In this interview, Marieke Florisson, brand manager of Milo & Me, shares how she turned a simple idea into a global success. Discover her insights on design, content creation, and connecting with young audiences across borders.
Melanie dives dives into the world of branding with branding expert Silvie Helmes of Luidspreker. Silvie explains us why 'Branding' is more than just a logo or a color scheme. Find out how branding shapes the perception of your business and how to use branding to create a unique brand story.
Melanie interviews Chris from Brik.Digital about Local Findability and making “good” websites. This video gives great tips for local business owners and brand managers that can help you convert online interested parties to real customers in your store.
Trade marketers can amplify the effectiveness of their marketing campaigns by giving local resellers the center stage. They can include photos or videos with resellers in them, integrate their company name and logo, hone in on local targeting in the vicinity of each reseller, craft remarkable customer experiences at these reseller locations, and avoid store locators that list multiple resellers.
Local resellers offer accessibility and convenience to customers while also providing an opportunity for them to experience the product. Selling through local resellers enhances your brand's visibility, connects you with local consumers, and builds trust through word-of-mouth recommendations.
Use the power of repetition to ensure that buyers remember your brand as the premier solution and their nearby reseller as the #1 go-to place for addressing their needs or issues. You want to be top-of-mind when the time comes. Hyper-local marketing campaigns effectively embed this message in potential customers' minds without being overpowering.
Reseller marketing campaigns are strategically crafted to sway potential customers during their online research phase. To attract online researchers to your resellers' stores, it is essential to develop compelling messages that heighten awareness about their needs, your brand, and your products, and also cement their knowledge of your reseller's local presence.