We are the Embrosians
ambitious yet informal
We are Embrosa, and we call ourselves The Embrosians. We are a remote, energetic, and curious team that believes in helping high streets thrive with simple yet innovative software.
Since 2016, we have been working tirelessly to help resellers & brands thrive
We love simplifying complex marketing using state-of-the-art tech. Positive feedback from brands and resellers makes us glow with pride and drives us to improve our software continuously.
What all Embrosians have in common: our core values. We care and work from trust, are efficient, real and curious. What’s not to love? We are an ambitious yet informal one-of-a-kind bunch of professionals.
We actively give our complete team of stars the stage
since conquering the world is a team effort
Melanie van Norden
CEO & Founder
Melanie's energy is truly contagious. Her ability to motivate people and kickstart new initiatives is nothing short of inspiring. Her unwavering sense of service defines who she is as a person.
- Through her nine years of dedication to Ladies' Circle Venlo and the founding of the community initiative 'Stichting Straelend Schoon', she has witnessed the profound impact of local entrepreneurs on these clubs and initiatives. They sponsor and support with money, knowledge, and their network.
- In today's rapidly changing world, globalization and digitalization pose significant challenges to local entrepreneurs and, therefore, threaten the fabric of our society.
- However, Melanie's optimistic mindset and problem-solving ability led her to a powerful revelation – perhaps digitalization and globalization could be harnessed to empower local resellers.
- By leveraging the full power of their supply chain, we can not only help local entrepreneurs prosper but also aid their suppliers in succeeding and enable high streets to thrive.
- When Melanie joined forces with Rogier in 2016, an expert in scalable tech, their shared vision became a reality, and Embrosa was born. Together, they are paving the way for positive change and empowerment in their own local communities and beyond.
Rogier van den Berg
CTO & Founder
Rogier is a devoted father to his daughter and a loving husband to his wife, Saskia. Besides his commitment to family, he possesses an unrivaled passion for technology.
- He actively engages in developer conferences and excels in selecting cutting-edge solutions that have the greatest impact on creating efficient and user-friendly software for Embrosa.
- His philosophy, that anything done more than three times should be automated, serves as the cornerstone of the company's technology.
- Rogier's coding skills prioritize scalability, and his exceptional empathy and communication abilities make him stand out as a developer.
- While Melanie is the visionary, Rogier is instrumental in bringing Embrosa's vision to reality on a large scale.
Susanne Vink
CRO / Head of Operations
You are unlikely to find anyone who works harder than Susanne. She is a powerhouse of incredible energy, and the concept of stress is nonexistent in her world.
- Her days revolve around her beloved daughter Rifke, but she always makes time to address questions from brand managers, local entrepreneurs, and other Embrosians.
- This should not come as a surprise given her background in hospitality. Also, having run a cherished local delicacy shop for 20 years, she embodies our mission.
- Susanne understands the challenges of running a shop and managing all aspects, from accounting to marketing, firsthand. She knows the struggle of a local entrepreneur to find enough time to do everything well.
- At Embrosa, she is responsible for everything that's client-facing. She leads the team of marketers, sales representatives, and customer support and success managers, guiding new brand managers toward success using Embrosa's Marketing Control Tower™️.
- Her hospitality background instills in her the ability to understand the underlying needs behind any question and allows her and her team to surpass client expectations. Thanks to Susanne, customers become true ambassadors for our brand.
Marawan Mohamed
Back-end systems & API developer
Marawan is a quintessential software developer at Embrosa, where he showcases his expertise in building robust backend systems using Typescript, Python, and Go.
- His proficiency extends to integrating 3rd party APIs, enabling him to develop backend systems that disseminate campaign data across global resellers' channels.
- Driven by his unwavering passion for technology, Marawan is committed to continual learning and innovation.
- Even in his free time, he finds joy in coding and gaming, with his current favorite game being Valorant.
- Embracing various cutting-edge tools and technologies, including Google Cloud for scalability, the META platform, and other DOOH systems, Marawan excels in executing omnichannel hyper-local campaigns effectively.
- At Embrosa, his dedication further strengthens the bond between brands and local communities. His journey is a testament to the extraordinary impact that passion, expertise, and innovation can have in the tech industry.
Louwise Reed
Customer support & success manager
Louwise takes Embrosa's remote way of working to the next level. You'll find her somewhere in Spain, Portugal, South Africa, or the Frisian Islands, especially on 'her' Island, Schiermonnikoog.
- She spends her time close to her best friends, catching waves while surfing and enjoying some sunshine.
- Despite the physical distance from the rest of the team, she is fully engaged and ready to assist brands in uploading and running campaigns, as well as handling customer support requests coming through chat and email.
- Her impressive ability to accomplish a great portion of work stands out, especially when considering the consistency and quality of her output.
- She's a real go-getter, taking over a significant workload for the team and persisting until the job is completed.
- Her mantra of "absolutely 100%" reflects her steadfast dedication and enthusiasm.
Connie Vreede
Bookkeeping
The word "Ma" means mother in Dutch, and you may refer to Connie as our "EmbroMa." Connie, also known as Mother Goose, is always ready to assist Embrosians.
- Her primary responsibility is managing Embrosa's bookkeeping, and she will be in touch with you regarding unpaid invoices or missing receipts.
- Additionally, Connie excels at handling numbers and balance sheets, organizing meeting locations, and managing unallocated work.
- In short, Connie ensures that everything runs smoothly at Embrosa and that the Embrosians are happy and healthy.
Sebastiaan Benjamins
Front-end developer
When you meet Sebastiaan for the first time, look for a tall, sympathetic guy on a skateboard, possibly wearing a t-shirt from Donut Media.
- He loves good design and works tirelessly on perfecting the Embrosa user interface in the Marketing Control Tower™.
- The efficient tech built by Rogier and Marawan becomes even more user-friendly after the "Sebastiaan sauce" is applied.
- His humor, trustworthiness, and eye for design are all part of the first-class user experience that Embrosa offers, making him a delightful addition to our team.
Gladys Thielemans
Customer support & success employee
Gladys is an extraordinary polyglot, fluent in French, Dutch, and English. She possesses an amazing talent for captivating people over the phone with her voice and energy.
- Her enthusiasm is contagious, and she tirelessly reaches out to resellers to help them connect to the Embrosa platform. Gladys alleviates any apprehensions about social media, clarifies procedures, and collaborates with the brands' account managers to onboard the resellers for campaign launches.
- She is our bulldog of positivity, never giving up, always smiling, and ever ready to assist. Gladys is sharp, ambitious, and incredibly passionate.
- She adores traveling, so you could be speaking with her while she's taking a call from a white sandy beach in Bali, in the jungles of Cambodia, or at home in Belgium. Wherever there's internet, Gladys is ready to support you.
Lennar Schumacher
Content Marketeer
Lennar Schumacher became part of our team in 2023, Initially joining us to write his thesis for his studies at the Hogeschool of Rotterdam. There was an immediate connection; he fit in seamlessly with the team, and we admired his energy and work ethic. In 2024, he officially joined the team as our content marketer.
- Lennar's passion lies in crafting high-quality content that we push into the world to increase our visibility.
- With experience in motion design, content creation, and marketing, Lennar helps our team in delivering engaging videos and digital media. Whether filming interviews, editing vlogs, or marketing content across platforms, he is responsible for most of our content.
- While his hair is visible in the attached picture, Lennar is typically seen wearing his baseball cap.
Nick Schagen
Partnership Builder
Nick lives in beautiful Bali and is a part-time entrepreneur. He runs his own sustainability business as well as working at Embrosa. At Embrosa, he contacts brands to discuss potential partnerships, helping them determine the number of launches they need, whether they require advertising budget, and which type of plan or partnership would best suit their brand.
Anouk Rondberg
Business Developer
Anouk comes from a family with a strong background in sales. With years of experience as a salesperson and business developer, she has made her mark in the optical industry. Outside of work, she finds joy in cooking for friends, cherishing moments with her significant other and long walks with her dog.
Want to work at Embrosa?
are we a match?
The Embrosa culture and personality are really defined by our Core Values. If you dream about becoming an Embrosian? Check our Core Values first! We only hire people who are a 100% cultural match. Still interested after ready our values? We are currently not hiring anyone, but you can always drop us an energetic, enthusiastic, simple and fun email
Embrosa's Core Values
We believe intentions are inherently good. Trust is our ‘baseline’. We align our actions and behavior with what we and others consider most trustworthy. We trust that we all act according to our core values and are capable of making the right decision.
“If you want to go fast, go alone. If you want to go far, go together”. That’s why we believe being connected is so worthwhile. We invest in connections with our customers, users, and colleagues. We are a caring, warm, friendly, proactive, curious, and approachable team. And we are a conscious crowd with a no-waste mindset.
'We are real' requires us to be authentic. Authenticity means you bring your whole self to work and that you are applauded for this when you do. We see diversity as the world’s superpower since diversity allows us to find creative solutions to problems.
We believe in simplifying as a prerequisite to scale. We simplify everything we can. Coming from Rogier’s motto: “If you do the same thing more than three times, automate it!” We simplify complexity in problems, challenges, ideas, language and challenges.
Being an Embrosian means that you are curious. We love to learn and take in new experiences and knowledge. We love to experiment, to see what will happen. We love to discover what moves another person. We are willing to step away from our convictions to listen to others. All this helps us to find creative solutions and execute them quickly.
We love what we do, and whom we do it with! We care and work from trust, are efficient, real and curious. What’s not to love?
Read up on our entrepreneurial journey
about Embrosa
Embrosa has been around since 2016. We have built great tech, had loads of fun and build up wonderful relationships with brand managers and trade managers. Read about it in our Entrepreneurial blogs.