Brand awareness for our shops has increased drastically

We speak to Marle Luinge, marketer at Optiplus in The Netherlands about her experience with Embrosa 

• brand awareness campaign for Milo & Me Eyewear 
• 30 independent opticians joined
• the campaign was published on Facebook & Instagram
• Included posts, ads and reels

Our goal was to increase brand awareness among consumers

"Our children's glasses brand Milo & Me has become very successful among opticians in a short time. In fact, every optician in the Netherlands now knows about it. The next step for us was to increase brand awareness among consumers. 

Consumer marketing was a big step for us, as we are a small and young brand with no capacity to conduct a large consumer campaign. That's when we came across Embrosa. We were already familiar with Embrosa from the app for opticians, but advertising directly to consumers was quite new for us.

We had some doubts about it

Considering that we are a relatively small brand, investing in a consumer campaign was a major expense. We had some doubts about it. However, compared to other forms of consumer marketing, we found this solution to be very effective: reaching the right people in the right way without wasting resources. 

The personal support ultimately convinced us

The personal support and clear explanation from Embrosa ultimately convinced us to give it a chance. And we are very happy that we did! The communication with the opticians to connect them with Embrosa went smoothly, and the further rollout of the campaign also went perfectly. 

We increased our followers and sales

We also saw growth in followers on our social media channels and an increase in sales, although it is difficult to directly trace this to the campaign. 

I'm actually curious to know whether they have permanently gained more customers for Milo & Me; we should inquire about that."