Brand awareness for our shops has increased drastically
A brand awareness campaign with Embrosa around our children eyewear brand Milo & Me changed the way we cooperate on marketing with our resellers.
We speak to Marle Luinge, marketer at Optiplus in The Netherlands about her experience with Embrosa
- brand awareness campaign for Milo & Me Eyewear
- 30 independent opticians joined
- the campaign was published on Facebook & Instagram
- Included posts, ads and reels
Our goal was to increase brand awareness among consumers
"Our children's glasses brand Milo & Me has become very successful among opticians in a short time. In fact, every optician in the Netherlands now knows about it. The next step for us was to increase brand awareness among consumers.
Consumer marketing was a big step for us, as we are a small and young brand with no capacity to conduct a large consumer campaign. That's when we came across Embrosa. We were already familiar with Embrosa from the app for opticians, but advertising directly to consumers was quite new for us.
We had some doubts about it
Considering that we are a relatively small brand, investing in a consumer campaign was a major expense. We had some doubts about it. However, compared to other forms of consumer marketing, we found this solution to be very effective: reaching the right people in the right way without wasting resources.
The personal support ultimately convinced us
The personal support and clear explanation from Embrosa ultimately convinced us to give it a chance. And we are very happy that we did! The communication with the opticians to connect them with Embrosa went smoothly, and the further rollout of the campaign also went perfectly.
We received very positive feedback from opticians, who felt that we were doing this for them, and it brought new customers into their stores who had seen the advertisement.Marle Luinge
Markteer for Milo & Me at Optiplus
We increased our followers and sales
We also saw growth in followers on our social media channels and an increase in sales, although it is difficult to directly trace this to the campaign.
The best result for us was that we carried out a successful campaign together with the opticians involved, benefiting both them and us.Marle Luinge
Marketeer for Milo & Me at Optiplus
I'm actually curious to know whether they have permanently gained more customers for Milo & Me; we should inquire about that."
Optiplus is the distributor in the Benelux for the eyewear brand Milo & Me.
More about the marketer
Marle Luinge is marketer at Optiplus.
More about the Brand
The brand Milo & Me believes kids should feel free to play, romp, run, jump, and explore the way they want—even when wearing their glasses! Milo & Me kids' eyewear is sturdy, lightweight, and super flexible. Moreover, it looks cool, has trendy colours, and looks great on everyone! This eyewear is made for little rebels.
More about the Campaign
Embrosa ran a brand awareness campaign of 1 month for 30 opticians in The Netherlands on Facebook & Instagram (organic & paid) as and included Posts, Ads and Reels.
Customer Since
Optiplus is a customer since 2017
Milo & Me supported local opticians
generating local visibility & traffic
Milo & Me gave their opticians a campaign on Facebook and Instagram.
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