Empowering Your Resellers

Embrosa for Brand Managers

Embrosa helps you to actively engage resellers while also following your carefully curated brand guidelines. 

Role: Embrosa for Brand Managers
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Resellers don't adhere to Brand Guidelines

Your frustration

We understand the importance of upholding your carefully curated company brand. It can be frustrating when your resellers consistently fail to adhere to your brand guidelines. It might even keep you from actively engaging resellers. 

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Local marketing gives you an edge over competitors

Local brand ambassadors everywhere

Imagine if you could activate every reseller and have each one follow your brand guidelines. What would the result be if every reseller let your brand message come alive locally as your passionate brand ambassador?

  • Cleverly using local resellers is called local marketing.
  • It is virgin territory, an undiscovered gem that can strengthen your marketing mix
  • It gives you an edge over competitors.
     
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Empower and actively guide resellers

Engage & maintain control

Brand managers are often, and rightly so, worried about including resellers in their marketing mix because they can seem inactive and unpredictable and may even disrupt carefully planned campaigns. We understand this concern. Our experience with local resellers since 2016 has led us to develop a solution:

  • Embrosa empowers brand managers to actively engage resellers in campaigns.
  • Embrosa helps brand managers retaining control over ad and organic post distribution on resellers' channels.
  • Embrosa enables brand managers to professionally share a brand story within their resellers' local network.
Marle Luinge, brand manager at Milo & Me Eyewear

Marle Luinge, brand manager at Milo & Me Eyewear

Other brand managers about Embrosa

"The best result for us was that we carried out a successful campaign together with the opticians involved, benefiting both them and us."

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Your brand portal is not the solution

it's too cumbersome

We've noticed that many resellers struggle with creating content about your brand. Some of them even have dyslexia. While it's easy for them to find high-quality content in your brand portal, they often find the login process to be too cumbersome. It's important to keep in mind that these resellers are selling multiple brands, and each supplier provides them with their own exclusive image bank.
 

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Step 1: Enable easy access to content

Brand portal optimized for Social Media

Start by allowing resellers to easily access your marketing visuals. Assist them in aligning their story by providing matching captions. When using the Embrosa App as a mobile brand portal, you can.

  • You determine who has access and can always track what’s has been published.
  • You have full control over what content is available.
  • You can easily monitor publications, and track the impact of your campaign. 
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Step 2: Ensure publication, publish on their channels

You schedule & publish

If you want to ensure that your campaign is published without depending on the social sharing of your local reseller, take charge and publish on their behalf. 

  • Schedule timely publications and strategically place ads on their social media accounts and even promote them on digital billboards.
  • Resellers will be informed and agree with the content before it goes live.
  • At any time, they have the possibility to opt-out from one particular channel,  post, ad or reel.

Step 3: Easily report on campaign performance

A dashboard your manager loves

Our comprehensive dashboards are designed to help you easily report on your marketing results.

  • You'll be able to see the overall performance of your campaign, as well as the specific performance of each channel, ad, and reseller.
  • With this valuable information, you can identify the best-performing content, the most engaging resellers, and the most successful regions for your campaign
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The result: increased visibility, sales and reseller loyalty

Resellers become marketing partners

Make your resellers feel appreciated and valued; in return, they'll show increased loyalty. Take advantage of the fact that not every supplier considers them to be crucial marketing partners.

Guaranteed Reach

Guaranteed Reach

Get upfront clarity on results and budget

Convince your management to embrace local marketing. We offer a clear guarantee on the number of unique individuals your campaign will reach. If we fail to meet this guarantee, we will refund you our launch-cost. It's practically a no-cure-no-pay offer.