Schedule and Publish Posts & Reels on your Resellers' Timelines
Organic Facebook & Instagram Editorial Plannings
Keep your resellers' social media feeds alive without adding to their workload. With Embrosa’s Marketing Control Tower, you can create and schedule organic editorial plannings for your resellers and publish it on their Facebook and Instagram pages. No advertising budget required, yet your brand message still reaches the followers of every participating reseller.
A brand portal does not guarantee visibility
Why your content is not published
Many brand portals let resellers download visuals. But often they forget the two biggest hurdles:
- Firstly; they neglect pre-written captions. Without ready-to-use text, even great visuals remain unused.
- Secondly; they forget that resellers are busy and rarely have time to keep returning to a portal and posting regularly.
Simply put: your content is seen but not published!
A consistent social presence builds trust
Show your resellers are real and reliable
Social Feeds and Organic Timelines are, however, very important. In the customer journey, potential customers often check a company’s social media profile to see if they are active and reliable. A profile with no posts can signal that a business is inactive or out of business.
Our organic planning tool addresses this by ensuring regular, relevant content is shared on the timelines of your resellers without them needing to lift a finger.
Publish once consent is given, with the option to require approval for each post.
As a trade marketer, you prepare a complete plan that is automatically published on all participating resellers’ pages. Resellers can still review the plan, unpublish any post they don’t like using the Embrosa App. But if they take no action, your plan is published.
As a trade marketer you create a suggested planning that only goes live when the reseller approves each individual post. Without approval, nothing is published. Giving resellers active management over what appears on their feed.
Resellers always stay in full control
Effortless for Resellers, Scalable for You
Whether you choose opt-in or opt-out, your resellers always remain in full control. When you create a plan for your resellers, they are automatically notified via the Embrosa App. This signals that they can use the Embrosa App to view the plan, approve or decline posts, reschedule posts, or personalize captions.
What options do you have to create Social Media Plannings for Resellers?
If you create an editorial calendar first, you can use Embrosa's Marketing Control Tower™️ to provide every reseller with the same planning: identical posts, dates, and times for everyone.
If you prefer to create more variety and develop a unique plan for each reseller, that's also possible. You can set planning rules (e.g., two posts per week, publication days from Tuesday to Saturday, time slots between 10:00 and 18:00), and each reseller will receive a personalized schedule.
Our Dynamic Fields feature takes personalization to the next level. You can automatically add personal details per reseller. Use it for personal hashtags (#companyname or #cityname), include specific business details (opening hours or team member names), and even swap brand visuals for personal pictures of each reseller.
The Marketing Control Tower™️ gives you clear insight into content usage. You can see which posts were launched, track publication times, and access direct links to published posts for quality checks. This ensures every campaign stays transparent, consistent, and on-brand across all resellers.
Schedule separate social media posts for Facebook and Instagram, and even tailor content specifically for posts or reels. This ensures each platform and format gets the most effective, optimized content. Stories cannot be published in bulk because the Meta API does not support this feature.
You can schedule a complete social media editorial plan for each reseller and view the prepared calendar for each one. This offers a clear overview of scheduled content. And it also allows you to add extra content for your top clients, such as holidays or special discounts.
How does it work: Social Media Planning Tool
Schedule & Publish Organic Editorial Plannings for Resellers
Embrosa allows you to pre-schedule and automatically publish social media posts and reels on your resellers' Facebook and Instagram timelines.
Using Embrosa's Marketing Control Tower™️, you can create an organic social media schedule and roll it out to 1, 10, or 1.000 resellers, without extra effort. Whether you plan for a week or a year, the workload remains the same.
Why it matters
Build local organic visibility
A strong social media presence builds trust and helps increase sales. By making it easier for resellers to regularly use your branded content and share it on their Facebook and Instagram, you can keep your products visible in local markets.
Your brand and resellers stay visible every week among followers, helping them maintain a consistent, professional social media presence that appears trustworthy, approachable, and authentic, all without the need to spend money on advertising.
Why Coopervision Benelux partners with Embrosa
When Coopervision Benelux teamed up with Embrosa in 2023, the objective was straightforward: simplify local marketing to make it effective and scalable for their partners, the contact lens specialists and opticians. This vision has evolved into a long-term strategic partnership, resulting in over 1,000 local campaigns executed for optical stores in Dutch, Flemish, and French.
Digital Marketeer & Brand Marketing Manager
Frequently asked questions about scheduling social media posts for resellers.
Resellers join via an invite link or QR code, give legal consent, and connect Facebook and Instagram through the onboarding process. Once connected, plannings can be auto-published (opt-out) or require approval (opt-in).
Tombola is Embrosa’s smart scheduling tool that automatically creates varied plannings for each reseller based on defined rules (days, times, frequency). It helps avoid all resellers posting at the same time, creating a more authentic social media presence for brands and resellers.
Yes. Besides creating a social media plan for resellers, you can offer an Embrosa-hosted brand portal and the Embrosa App with the same or additional content. The portal can serve resellers who prefer not to post your content on their channels. By making content available in the Embrosa App, resellers can select and share it directly across platforms. The App also helps plan posts for TikTok, Snapchat, LinkedIn, and other sites.
Let’s make your resellers’ social media thrive.
Prepare the Social Media Feed for Resellers
Stop worrying about inactive reseller pages and inconsistent messaging. With Embrosa, you can plan once and watch your brand stay visible in every local market, every week, all year long, without extra work.
Ready to keep your resellers’ social feeds active and on-brand?