FAQ - Why is hyper-local marketing so interesting for brands?

Hyper-local marketing focuses on people near their physical points of sale, increasing the likelihood of in-store visits and purchases.

• It's more focused. Going hyper-local puts you in the spotlight of people who are actually near your brick-and-mortar locations—making them more likely to drop by and make a purchase;
• It's more cost-efficient. After all, brands don't spend the advertising budget on areas without resellers or points of sale;
• It's cheaper. Online advertising pricing is determined through an auction system. Due to lower local competition, advertising rates are lower. 
• It's more impactful. There is greater trust from end consumers in a message delivered by a local reseller whom they know and trust, as opposed to one presented by a brand. 
• It's more personal. When campaigns feature locally recognizable shops and resellers, it helps keep local shops top of mind and attract more visitors.
• It's more engaging. People simply click and comment more on ads and posts featuring locally famous resellers.