FAQ - Can resellers decide not to publish (part of) a campaign?

Local resellers stay in control and always have the final say-so about what is published during brand campaigns. And resellers can, at any time, indicate their preference to not to publish a post, an ad, leave out one channel, or disengage from a complete campaign. The Embrosa App easily lets them manage this all.

Yes, Local resellers stay in control and always have the final say-so.

As we see it: local shop owners, local resellers, they are entrepreneurial spirits. They want to know what is communicated about them and their shop. And they want to stay in control. And rightfully so. Those social media channels are theirs! That's why shop owners always have the final say-so. 

Besides, resellers can, at any time, indicate their preference to not to publish a post, an ad, leave out one channel, or disengage from a complete campaign. The Embrosa App easily lets them manage this all.

In general, there are a few ways local resellers manage what gets published on their behalf:

• During onboarding

   

  • resellers can preferably see during onboarding what the brand campaign is about and if they want to participate;
  • resellers can decide not to partake in the campaign;
  • resellers can decide only to approve certain channels (e.g. include Facebook and Google, but not Instagram);
  • Resellers, if authorized by the brand, can upload assets to personalize campaigns, such as logos, pictures, and calls to action.

• Before publication

   

  • resellers are informed when a campaign is about to go live;
  • resellers can use the Embrosa app to stay informed about what is being communicated on their behalf on their social media channels;

• During publication

   

  • resellers can use the Embrosa app to turn every individual post or ad on / off. We automatically re-distribute the advertising budget to the remaining channels and ads;
  • resellers can edit organic posts and personalize them using the Embrosa App; resellers can only personalize ads, during onboarding, within the guidelines set by the brand;
  • resellers can track and monitor campaign performance using the Embrosa App;

And what's important for you a brand to consider: 

When preparing a complete social media planning for a resellers, you can decide to allow opt-in or opt-out scheduling.

• Opt-in organic scheduling; means that an organic post is published only after explicit individual post approval by a reseller. Resellers approve every individual organic posts using the Embrosa App. (publish after approval); 
• Opt-out organic scheduling; means that an organic post is published unless the reseller actively declines an individual post. Of course, resellers give consent during onboarding for this process. Resellers can decline posts using the Embrosa App. (publish without individual post approval)

As you can see: the Embrosa App functions as a remote control for resellers to manage their marketing campaigns. They can check, approve or decline, and monitor the organic posts and paid ads that are part of a branded hyper-local campaign.