Increase your B2B Sales by 18-30%
Embrosa for Sales Reps
Inviting your accounts to join a reseller marketing campaign can result in an impressive 18-30% increase in B2B sales, a significant boost in reseller loyalty, and an overall surge in consumer demand.
Accountmanagers see an 18-30% increase in their B2B sales
Turn discounts into marketing vouchers
When brands work with Embrosa, they typically see their B2B sales increase by 18-30% by using "Reseller Marketing". This method involves turning purchase discounts into marketing vouchers and creating deals that offer products with marketing support to attract more customers.
Convert purchase discounts into marketing vouchers
creating a win-win for brands and resellers
Brands often offer resellers discounts on larger purchases. "Reseller Marketing" integrates these discounts into marketing vouchers to attract more customers to the store.
Create marketing-product combination deals
Resellers are eager to buy extra
Smart brands set the bar for marketing support just above the average order quantity, leading to increased B2B sales of 18 to 30%. Resellers are often more than willing to buy extra products to access this support. Marketing support can include:
- Unique Social Media planning per reseller for posts and reels on Facebook and Instagram
- Personalized ads on Facebook, Instagram, Google, and Digital Out-Of-Home billboards and screens
- Personalized lead capturing campaign websites
- Mobile brand portal optimized for sharing to social media with easy access to all branded social media assets
Marketing support adds tremendous value
Bronze, silver, gold
You can enhance this marketing-product-combination strategy by linking the value of the marketing support package (think bronze, silver, gold) to the purchase amount. As a Sales Rep or Business Development Manager, this will help you further increase your sales.
Help your brand gain market share
Gain an advantage over your competitors
Do you "eat up" your own future sales opportunities by selling larger quantities during campaigns? No. This is especially true when your brand competes with similar products in the category. Increasing your purchase value at a store not only boosts your sales but also helps your brand gain market share. For instance, if a wine store buys more from you, they buy less from your competitor, showcasing the impact of your marketing campaigns on market share growth.
Nathalie van den Bergh, marketing manager at Rodenstock Belgium
Other brands about Embrosa
"We provide targeted sponsored content for opticians who sell our products. They can easily sign up, and once they do, I create and provide posts and texts for them. After the samples are approved, we distribute the content."
Our team helps you onboard resellers
The Embrosians are there to help
Your marketing department may ask you to invite your top resellers to join the latest marketing campaign. We will be there to help you onboard your resellers. We will provide training, answer your questions about the benefits of running reseller campaigns, and support you and your resellers when they have questions or struggle to connect their Facebook or Instagram accounts.
Easily show resellers their campaign performance
A dashboard per reseller
We provide your marketing colleagues with a comprehensive dashboard showing the overall performance of the entire campaign. Additionally, we create a simplified dashboard for each reseller, displaying their individual performance. Furthermore, resellers can access basic campaign statistics 24/7 through their Embrosa App.
The results: increased B2B sales, enhanced reseller loyalty, and overall increased consumer demand
Resellers become marketing partners
Make your resellers feel appreciated and valued. Reseller marketing sets you up to become their marketing partner. You help them successfully sell your products. You are not only interested in improving your bottom line. But you treat them as a true partner. When they win, you win together.
Guaranteed Reach
Give them upfront clarity on reach and views
Before the campaign starts, we'll agree with your marketing colleagues on the number of views and unique reach per reseller. We promise to deliver on this commitment, giving you a strong guarantee to share with your resellers. "Views" refers to the number of times the ads in the campaign are seen, while "reach" indicates the number of unique people who viewed the ads.