Why a Loyalty Program should be a top priority for Trade Marketers
Support Resellers
Why a Loyalty Program should be a top priority for Trade Marketers

Want to drive more sales and build stronger, loyal relationships with your resellers? Here’s the secret: Add online marketing support to your reseller loyalty program. This powerful synergy not only boosts visibility but also strengthens long-term partnerships that protect your brand from competitors. 
 

Why is Reseller Marketing so powerful: It's Local, Personal, and thus Impactful
Support Resellers
Why is Reseller Marketing so powerful: It's Local, Personal, and thus Impactful

Reseller marketing is crucial in today's landscape, where local, independent businesses—like hairdressers, boutiques, and bakeries—infuse our communities with character and personalized experiences. Unlike traditional retail marketing that focuses on large brands, reseller marketing emphasizes creating awareness and boosting sales for these smaller enterprises. 

The Unsung Heroes of Retail: Resellers
Connect with Local Customers
The Unsung Heroes of Retail: Resellers

Why Resellers Are Vital to the Economy and Your Shopping Experience? Shopping often brings to mind beloved brands and trends. However, behind the scenes, resellers are the quiet powerhouses making it all happen. 

Raise awareness to turn online clicks into in-store visits
Reseller Marketing
Raise awareness to turn online clicks into in-store visits

Use the power of repetition to ensure that buyers remember your brand as the premier solution and their nearby reseller as the #1 go-to place for addressing their needs or issues. You want to be top-of-mind when the time comes. Hyper-local marketing campaigns effectively embed this message in potential customers' minds without being overpowering.

Reseller marketing helps drive traffic to your resellers
Reseller Marketing
Reseller marketing helps drive traffic to your resellers

Reseller marketing campaigns are strategically crafted to sway potential customers during their online research phase. To attract online researchers to your resellers' stores, it is essential to develop compelling messages that heighten awareness about their needs, your brand, and your products, and also cement their knowledge of your reseller's local presence.

Supporting resellers with marketing is a smart move
Reseller Marketing
Supporting resellers with marketing is a smart move

Although you can't force consumers to buy from your brand, you can undoubtedly increase their desire to buy. Reseller Marketing can help boost sales, increase loyalty, and drive consumer demand at the local level, ultimately benefiting both your brand and resellers.

When to Shop Local, When to Source global
Reseller Marketing
When to Shop Local, When to Source global

It’s a fact that the way our shopping habits have changed has had an impact on the planet. We now ship everything - from food to fashion – across the globe. Whilst this is great for the global economy, isn’t always so great for the environment.

How to make centralized content that can be personalized locally
Reseller Marketing
How to make centralized content that can be personalized locally

It’s the million-dollar question: how do you make your content stand out when there’s so much content out there already?