Boost sales among your resellers
Embrosa for Trade Marketeers
Encouraging your resellers to actively participate in the campaigns you organize for them can be a major challenge.
Embrosa has found the solution. Resellers join your campaigns, you can proactively promote your campaigns on their channels, and your resellers maintain control throughout the entire campaign.
Help your sales colleagues boost B2B sales
Enhance brand-reseller relationships
As a trade marketer, one of your goals is to help your sales colleagues improve their sales results. You can provide your sales colleagues with a method to boost their B2B sales and enhance their customer relationships.
Research Online and Purchase Offline
Benefitting from ROPO
As an experienced trade marketer, you know that while many consumers begin their purchasing journey online, they still prefer to make their purchases offline. This highlights the importance of increasing online visibility for your brand and your points of sale in order to drive traffic to your shops, dealers, or showrooms.
Challenges when dealing with independents
Target campaigns for each location
For trade marketers working for a hard franchise, targeting campaigns locally for each location is easy. These marketers have ownership of online communication channels, giving them the freedom to publish content as they see fit. One 'store locator' landingpage is enough to drive sales. And these marketing managers have complete control over the timing and placement of their campaigns. How different this is for you...
Independents want 'their own' campaign
You need personalization
When dealing with entrepreneurial (soft) franchisees or independent resellers who manage their own branding and marketing, increasing local visibility can be challenging.
- Independent resellers are challenging to engage and they also require personalized and localized campaigns.
- Independent resellers don't want to advertise in the same area as 'competing resellers'. They want their own targeting area.
- Independent resellers own their own channels, making distributing content extremely difficult.
- Gathering results from hundreds of simultaneous decentralized campaigns has been impossible for you ... until now.
Marle Luinge, marketer at Milo & Me Eyewear
Other marketers about Embrosa
"We received very positive feedback from opticians, who felt that we were doing this for them, and it brought new customers into their stores who had seen the advertisement."
A platform made for (trade) marketeers
starting with a team of one
We understand that you may not have a large marketing team to liaise and coordinate with hundreds of different resellers to get your campaign published on their channels. That's why we've built a software solution that does the work for you. You select resellers, (social media) channels and content. Next step: automagically publish on your resellers' channels.
Our team helps you publish
experienced campaign managers
Our team is here to help and advise you on the best way to advertise. You know how to design and tell your brand story. We know how to distribute that story on Facebook, Instagram, Google, and using digital Out Of Home screens. We know everything about resizing, localizing into different languages and personalizing per reseller.
Easily report on campaign performance
A dashboard your sales colleagues understand
Our comprehensive dashboards are designed to help you easily report on your marketing results.
- You'll be able to see the overall performance of your campaign, as well as the specific performance of each channel, ad, and reseller.
- With this valuable information, you can identify the best-performing content, the most engaging resellers, and the most successful regions for your campaign.
The result: increased visibility, sales and reseller loyalty
Resellers become marketing partners
Make your resellers feel appreciated and valued. And help your sales colleagues feel strengthened by their marketing team. Collaborate as a team using Embrosa's Marketing Control Tower™️ and our omnichannel publication possibilities.
Guaranteed Reach
Get upfront clarity on results and budget
Convince your management to embrace local marketing. We offer a clear guarantee on the number of unique individuals your campaign will reach. If we fail to meet this guarantee, we will refund you our launch-cost. It's practically a no-cure-no-pay offer.