Empower your Sales Team
Embrosa for Marketing Managers
Other brands working with Embrosa have achieved B2B sales increases between 18 and 30 percent during a campaign, while resellers experienced a 13 to 15 percent sales boost, creating a win-win situation for everyone involved.
Help your sales colleagues boost B2B sales
Empower Sales Teams
As a marketing manager, one of your goals is to help your sales colleagues improve their sales results. By collaborating effectively, you can provide your sales colleagues with a method to boost their B2B sales and enhance their customer relationships.
Research Online and Purchase Offline
Benefitting from ROPO
As an experienced marketing manager, you know that while many consumers begin their purchasing journey online, they still prefer to make their purchases offline. This highlights the importance of increasing online visibility for your brand and your points of sale in order to drive traffic to your shops, dealers, or showrooms.
Challenges when dealing with independents
Target campaigns for each location
For marketing managers working for a hard franchise it's easy to target campaigns locally for each location. These marketeers have ownership of online communication channels, giving them the freedom to publish content as they see fit. One 'store locator' landingpage is enough to drive sales. And these marketing managers have complete control over the timing and placement of their campaigns. How different this is for you..
Independents want 'their own' campaign
You need personalization
When dealing with entrepreneurial (soft) franchisees or independent resellers who manage their own branding and marketing, increasing local visibility can be challenging.
- Independent resellers are challenging to engage and they also require personalized and localized campaigns.
- Independent resellers don't want to advertise in the same area as 'competing resellers'. They want their own targeting area.
- Independent resellers own their own channels, making distributing content extremely difficult.
- Gathering results from hundreds of simultaneous decentralized campaigns has been impossible for you ... until now.
Nathalie van den Bergh, marketing manager at Rodenstock Belgium
Other marketing managers about Embrosa
"The opportunity to assist local retailers in reaching local customers has helped us boost Rodenstock's brand awareness."
A platform made for (trade) marketeers
starting with a team of one
We understand that you may not have a large marketing team to liaise and coordinate with hundreds of different resellers to get your campaign published on their channels. That's why we've built a software solution that does the work for you. You select resellers, channels and content. Next step: automagically publish on your resellers' channels.
Our team helps you publish
experienced campaign managers
Our team is here to help and advise you on the best way to advertise. You know how to design and tell your brand story. We know how to distribute that story on Facebook, Instagram, Google, and using digital Out Of Home screens. We know everything about resizing, localizing into different languages and personalizing per reseller.
Easily report on campaign performance
A dashboard your sales colleagues understand
Our comprehensive dashboards are designed to help you easily report on your marketing results.
- You'll be able to see the overall performance of your campaign, as well as the specific performance of each channel, ad, and reseller.
- With this valuable information, you can identify the best-performing content, the most engaging resellers, and the most successful regions for your campaign.
The result: increased visibility, sales and reseller loyalty
Resellers become marketing partners
Make your resellers feel appreciated and valued. And help your sales colleagues feel strengthened by their marketing team. Collaborate as a team using Embrosa's Marketing Control Tower™️ and our omnichannel publication possibilities.
Guaranteed Reach
Get upfront clarity on results and budget
Convince your management to embrace local marketing. We offer a clear guarantee on the number of unique individuals your campaign will reach. If we fail to meet this guarantee, we will refund you our launch-cost. It's practically a no-cure-no-pay offer.