How Rodenstock Uses Embrosa to Empower Local Marketing Across 85 Countries

Rodenstock is one of the world’s leading high-tech manufacturers of ophthalmic lenses. With products sold in 85 countries, the company’s marketing team faces a familiar global challenge: How do you launch international campaigns that still feel local: and support thousands of opticians worldwide?

From Global Campaigns to Local Stories

“Every market is unique,” says Stephanie “Steffi” Blab, Online Communication Manager at Rodenstock.
“The culture in Asia is different from Europe. Customers are in different stages of digital maturity. And not every market has the same product portfolio.”

To manage these differences, Rodenstock relies on Embrosa’s Marketing Control Tower™. The platform allows their team to upload global campaigns once, translate them automatically into dozens of languages, and let each market nuance or adjust the content.

Supporting Thousands of Opticians

Before using Embrosa, local opticians often had to download images from shared drives and figure out captions themselves. Now, they simply open the social media brand portal on their desktop or log into the Embrosa App, choose the content they want, and publish directly to their social media channels.

“For opticians, it’s so much easier,” Steffi explains.
“They don’t have to download and re-upload files. Everything is right there: prepared, ready to be shared, and on brand.”

The platform doesn’t just save time for opticians; it also reduces workload for Rodenstock’s marketing team:

A Partnership Built on Trust and Speed

Beyond technology, Steffi emphasizes the human side of the collaboration:

For Rodenstock, Embrosa is more than just a tool. It’s a partner that helps them bridge the gap between global and local marketing: making every campaign truly come to life.