How Atoom13 Boosts Dealer Marketing, and Revenue, with Embrosa

The Challenge: Dealers Need More Than Products

For Atoom13, success isn’t just about producing exceptional frames — it’s about making sure dealers can position themselves as trusted local experts.
Owner Frans Seijsener saw a gap: many dealers had the expertise, but struggled to market themselves effectively in their own region. Traditional advertising wasn’t working anymore, and valuable budgets were being wasted on broad, untargeted campaigns.

Frans realised that by helping dealers tell their story locally, Atoom13 could not only strengthen dealer relationships, but also grow its own market presence.

The Solution: Dealer Marketing with Embrosa

Atoom13 partnered with Embrosa to run targeted Dealer Marketing campaigns for selected partners.
Through Embrosa’s platform, dealers received ready-to-publish social media posts — branded, localised, and timed for maximum impact. Campaigns focused on local marketing: reaching customers in a dealer’s actual service area, avoiding wasted impressions and budget.

This approach meant:

• Dealers could market like pros without having to create content themselves.
• Every post reinforced Atoom13’s brand while showcasing each dealer’s local expertise.
• Campaigns were measurable, so both Atoom13 and the dealer could see the results.

The Impact: Enthusiasm, Loyalty, and 30–40% More Revenue

The effect was immediate. Dealers began to engage more actively in their own marketing, inspired by the professional content and seeing results in real time.
One dealer even closed a sale directly thanks to the campaign — proof that targeted local marketing works.

By positioning itself as a marketing partner, Atoom13 saw dealer loyalty strengthen and revenues climb.

Frans estimates that taking this stance as a marketing partner has increased revenue by 30–40% in participating regions.

Three Key Take-Aways for Dealer Marketing Success

1. Help dealers position themselves, and you position yourself as a partner.
   When you support your network’s visibility, you build long-term trust and loyalty.
2. Focus on local marketing to inspire action.
   Show dealers the power of reaching the right audience and they’ll start creating their own momentum.
3. Acting as a marketing partner pays off.
   For Atoom13, supporting dealers’ marketing didn’t just strengthen relationships — it boosted revenue by up to 40%.

About Embrosa’s Dealer Marketing Approach

Embrosa helps brands like Atoom13 deliver Dealer Marketing at scale. From centralised content distribution to localised messaging, our platform makes it easy for dealers to publish professional campaigns — boosting visibility, loyalty, and sales.