Why Every Beverage Brand Should Use Embrosa
Embrosa for beverage brands
By utilizing Embrosa, you can, as a brand manager for a beverage brand, support independent bars, restaurants, and stores that sell your brand to boost hyper-local awareness, increase end-consumer demand, and improve reseller happiness and loyalty.
Increase consumer demand
boost your B2B sales
As a marketer for a beverage brand, your goal is to increase end-consumer demand, especially at local wine, delicacy, or liquor stores selling your brand or bars or restaurants serving your ambrosia (pun intended). This helps boost your B2B sales and improve your bottom line.
Support your independent resellers too
Sell more boxes
Probably, you mainly support the (marketers who work at) big franchise chains and supermarkets sending them marketing assets from your brand to create their own marketing campaigns.
Great, but wouldn't it be awesome if you could also support the independent bars, restaurants, and stores that have their own name on the wall? What if you could also increase their purchase value and help them turn over more of your golden booze?
Turn hyper-local visibility into new customers
Help resellers buy extra from you
Embrosa helps you:
- Increase awareness about your brand hyper-locally around places where your wine, spirit, beer, or juice is sold.
- Spend the advertising budget super efficiently in areas where consumers are likely to buy your drinks.
- Turn purchase discounts you usually give your resellers into a marketing budget, benefitting them and your brand.
- Activate end-consumers to visit events, tastings, or other celebrations and buy your products at these events.
Increase Hyper-Local Awareness
Omni-channel & hyper-local campaigns
We know drink producers provide you with a marketing budget for you as a distributor to market their label locally. Spending it on tasting events is still a great way to motivate people to buy your product. But how do you draw in new customers?
Running hyper-local advertising campaigns around every bar, restaurant, and store that sells your brand is the number one way to increase visibility and boost (online) traffic, to the store itself or first to an interest-generating campaign landing page.
Spend Advertising Budget Where It Matters
Add advertising to your marketing mix
You probably run nationwide campaigns now to create awareness and willingness to buy among all end-consumers in your target age and interests. If your marketing budget allows it. But with Embrosa you make the advertising area infinitely smaller and limit it to the areas where there are actual points of sale.
- This requires a lot less marketing budget
- Making it possible - also for smaller brands - to add paid social advertising to their marketing mix.
- This way you reach the right people (potential buyers)
- in the right places (around your points of sale)
- and you save at greatly on the required advertising budget.
Turn Purchase Discounts into Marketing Budget
You both benefit
You are used to giving shops or bars a purchase discount based on their purchase quantities. But what if you used this purchase discount to fund their next marketing campaign? This way, you both benefit.
- You have an extra budget to raise brand awareness locally
- And the store owner benefits because they increase local awareness and attract new potential customers to their store, bar, or restaurant.
Activating End Consumers:
Keep track of the new customers you bring in
Redirect interested end consumers, when they click on a hyper-locally targeted ad, to a landing page set up specifically for this bar or store. This landing page is designed to grab the end consumers' contact details.
- You can use this to send them a personalized invite for a tasting event.
- Or you can embed the "book a table" feature for a restaurant.
- This helps you keep track of the new customers you bring in through your marketing campaigns.
Help your independent resellers sell more drinks
Help never tasted so good
Use Embrosa for your wine label, spirit brand, beer brand, or health sap and increase hyper-local awareness where it matters most. Enjoy lower advertising waste, deploy extra marketing efforts for your resellers, activate end-consumers and re-direct them to local resellers, and improve your reseller loyalty and happiness.
Loyal Resellers!
Resellers become marketing partners
The added value for you as a distributor? Loyal resellers! A brand has never been replaced by a new one when they continuously bring in new customers. When you are capable of positioning a strong brand in your market and you are also able to transfer this strong branding to a local level, bringing in new customers for the shops, bars, and restaurants serving your brand... trust me, you'll have raving fans. Both resellers as well as end-consumers.
Let's grab a drink and discuss your first campaign!
As a beverage brand marketer, using Embrosa can help you: increase hyper-local awareness, lower advertising budgets, turn purchase discounts into additional marketing budgets, and activate end consumers. By utilizing Embrosa, you can support independent bars, restaurants, and stores, increase their purchase value, and increase their loyalty. Are you ready to give it a go?