Future-proof beauty brands support their salons with local marketing
Embrosa for Beauty Brands
Local marketing presents a fantastic opportunity for all beauty brands. Salon owners are skilled craftspeople, but they may not excel in marketing. You can help them excel.
What is local marketing for salons?
Your frustration
Helping your salons promote their parlor and your brand locally is called local marketing. Local marketing offers benefits:
- to the brand (such as increased brand awareness and local visibility)
- helps the salon (by showcasing its high-end brands combined with its expertise), and
- attracts new customers (who are interested in trying a treatment at the salon after being intrigued by the attractive ads and content online).
You already give marketing support
print media & packaging
You probably already provide local marketing support:
- Most brands assist their salons with print media support, such as product displays, posters, and distinctive product packaging.
- Perhaps your brand offers ready-to-share social media content for salons to post on their channels.
- However, not many brands use hyper-local online ads on platforms like Facebook, Instagram, and Google, and digital advertising panels on outdoor spaces (digital billboards) to enhance hyper-local awareness and attract new salon visitors.
The new local marketing = online
Hyper-local targeting
Why not utilize online marketing and social media to enhance local visibility for your top salons, and employ personalized landing pages to attract new salon visitors? It leads to:
- More B2B Sales
- More B2C Visibility, where it matters
- More salon appointments
- And you get to know your salons
Marle Luinge, brand manager at Milo & Me Eyewear
Other brand managers about Embrosa
"The best result for us was that we carried out a successful campaign together with the opticians involved, benefiting both them and us."
More B2B Sales
Offer salons online ad-campaigns
Typically, brands we work with give away online marketing and advertising support to salons that order more products than others. These are A-level customers, customers you are happy to retain and keep happy.
We see that brands, who give their customers online marketing campaigns, generally generate 18-30% more B2B sales.
More B2C Visibility, where it matters
Help them be more active and advertise on their socials
Salons will buy more products from you because this gives them access to online marketing support. Typically, the local salons, in turn, also sell more. Because brand awareness is raised hyper-locally, end consumers are more interested in trying out this salon and booking an appointment.
More salon appointments
bring in new customers to their salon
The best way to track if the ads also generate new salon visitors is to create a personalized landing page per salon, tracking the number of appointments created after the campaign. Or by giving a small give-away to salon visitors who were drafted through these campaigns. It could be a mini-product or let them participate in a draft, where they can win - for example - a free treatment.
- The best part of this: you bring in new appointments for your salons by driving traffic to their reservation widget or page.
Get to know your salons
build a reseller list
And perhaps best of all, not all beauty distributors are aware of which salons sell their products. The products are purchased in smaller B2B shops or through local academies. When salons enroll in your branded marketing support, you can identify which salon is actually selling your products. This allows you to create a customer list that you can use for your future B2B marketing efforts.
Embrosa makes salon marketing super easy
Advertise around thousands of salons
The Embrosa App is the only brand portal in the world optimized for social media. With the Embrosa App, resellers can view, personalize, and share your social media content confidently, generating more organic brand impressions.
Why settle for mass advertising? Instead, target strategically to reach potential customers within travel range to your salons. Boost your brand's visibility with hyper-precision by promoting your product alongside your salons in these relevant locations.
The result: increased visibility, sales and salon loyalty
Salons become marketing partners
Make your salons feel appreciated and valued; in return, they'll show increased loyalty. Take advantage of the fact that not every supplier considers them to be crucial marketing partners.
Guaranteed Reach
Get upfront clarity on results and budget
Convince your management to embrace local marketing. We offer a clear guarantee on the number of unique individuals your campaign will reach. If we fail to meet this guarantee, we will refund you our launch-cost. It's practically a no-cure-no-pay offer.