How Beck Optikhandel Uses Local Marketing Automation to Empower Opticians
Beck Optikhandel has spent more than 30 years supporting independent Swiss opticians with quality products and personal service. Under the leadership of Céline Horn, the company is going beyond distribution, helping opticians strengthen their visibility and attract local customers. Their first Local Marketing Automation campaign with Embrosa proved how targeted, automated support can boost both dealer confidence and customer reach.
About Beck Optikhandel
For more than 30 years, Beck Optikhandel has been a trusted Swiss distributor for independent opticians, offering a carefully curated selection of eyewear brands and optical products. Led by owner Celine Horn, the company has built its reputation on partnership, personal service, and a deep understanding of what independent opticians need to succeed in a competitive market.
The Challenge: Local Marketing at Scale
Independent opticians are experts in eye care, but not always in marketing. While many recognise the importance of having a strong social media presence, not all have the time, skills, or confidence to create and run professional campaigns.
Celine saw this gap clearly. Even finding opticians with active Facebook or Instagram accounts proved to be a challenge. And for those who did, creating high-quality, brand-aligned content was a hurdle.
“Doing social media for another company is still a very new concept for many opticians”Celine Horn
CEO Beck Optikhandel
“But if we want our dealers to thrive, we have to meet them where their customers are: online.”
The Solution: Local Marketing Partner Program with Embrosa
In August 2024, Beck Optikhandel ran its first Local Marketing Automation campaign with Embrosa for Milo & Me, a children’s eyewear brand they distribute.
The campaign was offered to Beck Optikhandel’s largest Milo & Me customers for free: a strategic move to lower adoption barriers and demonstrate results before asking opticians to invest.
Through Embrosa’s platform, the campaign:
- Published ads, posts, and reels directly on opticians’ social media accounts
- Included ready-to-use content tailored to each store’s audience
- Automated posting schedules to ensure consistent visibility
The Impact: Lower Barriers, Higher Engagement
Offering the first campaign for free helped opticians overcome hesitation. It gave them a hands-on experience with Local Marketing Automation: and a chance to see measurable results without risk.
Opticians who participated:
- Reached new local customers online
- Improved the look and professionalism of their social media
- Began to see the potential of integrating Local Marketing into their regular business activities
For Beck Optikhandel, it was proof that supporting dealers with marketing tools strengthens relationships and reinforces their position as a true partner — not just a distributor.
“You give before you ask. By showing them it works, you build trust — and that’s the first step to long-term collaboration.”Melanie van Norden
CEO & Co-founder Embrosa
Three Key Take-Aways for Local Marketing Automation Success
- Lower the barrier to entry. Offering the first campaign for free encourages dealers to try something new without risk.
- Automate, but stay local. Automation makes campaigns scalable, but local targeting keeps them relevant.
- Marketing support strengthens partnerships. When dealers feel supported beyond product supply, loyalty and collaboration grow.
Beck Optikhandel is a Swiss distributor of eyewear and optical products, serving independent opticians across the country. Known for its focus on quality, partnership, and personal service, Beck Optikhandel offers a carefully selected brand portfolio that meets the needs of discerning opticians and their customers.
More about the founder
Celine Rachel Horn is the owner of Beck Optikhandel. With a modern, service-oriented approach, she is passionate about helping independent opticians remain competitive in a fast-changing retail environment. Connect with Celine on LinkedIn.
More about the brand
Beck Optikhandel combines over 30 years of experience with a forward-looking approach, ensuring their partner opticians have both the products and the marketing support they need to succeed.
More about the campaigns
In 2024, Beck Optikhandel partnered with Embrosa to bring Local Marketing Automation to their network of opticians. The first campaign focused on promoting the children’s eyewear brand Milo & Me through automated, locally targeted content published directly on opticians’ social media accounts.
Customer since
Beck Optikhandel began working with Embrosa in 2024, running its first Local Marketing Automation campaign in August 2024.
Watch the full interview with Celine Horn from Beck Optikhandel
In her Embrosa Talks interview, Céline Horn shared how Beck Optikhandel is transforming from “just a technical wholesaler” into a true support partner, helping independent Swiss opticians become future‑proof through marketing services and tools that make them more visible. Now, with the possibility of Local Marketing Automation using Embrosa's Marketing Control Tower™️, she’s taking that vision a step further: empowering opticians with real, automated support tailored to their communities.