Why local businesses should grow their online visibility

Melanie interviews Chris from Brik.Digital about Local Findability and making “good” websites. This video gives great tips for local business owners and brand managers that can help you convert online interested parties to real customers in your store. 

Why local businesses should grow their online visibility Written by
Melanie
Melanie
Embrosa

In the current digital era, having a robust online presence is essential, not just a luxury, for local entrepreneurs. Without a solid online strategy, businesses miss significant chances to connect with and convert prospective customers. This detailed blog post explores insights from Chris van Brik, co-owner of the digital agency Brik in Venlo, emphasizing the importance of online visibility for local businesses entrepreneurs.

The Essentials: A Genuine Story That Captivates and a Website that Converts

Chris highlights that sharing a genuine story is essential for an effective online strategy. Although many companies find this challenging, understanding your company's purpose, its unique qualities, and the value it offers customers is vital. This narrative acts as a cohesive link across all online platforms and should be communicated clearly on the website.

A conversational website extends beyond being just an online business card; it needs to engage visitors and cater to their specific needs. For instance, Chris highlights a bicycle repair shop. When a potential customer looks online for bicycle information, they often have particular inquiries, like figuring out the right frame size. The website should address these questions while also persuading the customer to make an appointment or pay a visit store.

Local Visibility: The Art of Being Found

Visibility is about being discoverable, which is particularly important for local entrepreneurs. Local SEO is an essential element of their online strategy. Chris notes that Google My Business is central to this effort. Maintaining a thorough and current profile that includes accurate opening hours, contact information, and service offerings is vital. Additionally, it's wise to establish a dedicated webpage optimized for local search terms, such as "bicycle repair shop." Venlo".

Content is king, but context is queen: The relevance of local Content

While content is vital, for local entrepreneurs, the context of that content is equally important. Generic information on general topics, like "flat tire," holds minimal relevance for a local bike shop. The emphasis should be on localized content that caters to the unique needs of the target audience. Rather than a broad article on flat tires, a bicycle repair shop would benefit more from producing content focused on bicycle repair in their community Venlo.

Social Media: Beyond Visibility, It's About Connection

Consistency is essential for success on social media. Regular posting and engaging with followers enhance visibility and foster trust. Chris suggests a diverse mix of content: share information about products and services alongside personal stories and team photos. The aim is to engage potential customers and introduce them to the people behind the brand company.

Transitioning from Online to Offline: The Appeal of Engaging Promotions

A strong online presence is the foundation, but the ultimate goal is to attract customers to the store. Online visibility must translate into offline visits.

Some effective strategies include:

  • Online appointment module: Simplify the process for customers to book appointments online.
  • Discount promotions: Share exclusive discount codes on social media to thank followers and motivate them to visit the store.
  • Reminders: Provide timely reminders to customers about their appointments to reduce no-show rates.

Authenticity: The Common Thread Through the Online Strategy

Chris emphasizes that authenticity is the core of every successful online strategy. Local entrepreneurs must show their unique personality and expertise. They don't have to compete on price with online giants but should focus on the added value of local service and quality.

The Essential Advice: Remain Yourself!

Chris advises local entrepreneurs to be authentic: observe the competition but avoid imitation. Emphasize your company's uniqueness and reflect that in all your online communications.

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Bekijk het hele interview met Chris van Brik.Digital

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Klaar om je lokale bedrijf online te laten knallen? 🚀

Leer van de expert, Chris van Brik.Digital, hoe je online zichtbaarheid omzet in offline succes! 💥 In een exclusief interview deelt Chris, mede-eigenaar van digitaal bureau Brik, zijn gouden tips voor lokale ondernemers. Bekijk hier het volledige interview!