What makes a city brand work? Not just visually. But emotionally.
In this Embrosa Talk, Marcel Tabbers, Director at Venlo Partners, shares how the city of Venlo built a new city brand — one that reflects who they already were. And more importantly, one that people want to use.
Melanie dives dives into the world of branding with branding expert Silvie Helmes of Luidspreker. Silvie explains us why 'Branding' is more than just a logo or a color scheme. Find out how branding shapes the perception of your business and how to use branding to create a unique brand story.
When it comes to content marketing: it truly is a matter of being persistent, keeping the content coming at a regular pace.
As anyone with an Instagram account knows, photos are what social media is all about. However, as a business owner, it can sometimes be difficult to think of new ideas to keep the photos on your business feed fresh and interesting.
Getting your tone of voice right helps you to stand out from your competitors, especially in a crowded local market. By being consistent and expressing your personality you can build a trusted relationship with your customer.
Embark on the inspiring journey of Embrosa and meet The Embrosians and its dedicated investors along the way.
What does the name Embrosa mean? How did the founders of Embrosa, Rogier and Melanie, come up with this name?