Global Vision, Local Roots: How Venlo Builds a Brand People Feel Ownership
What makes a city brand work? Not just visually. But emotionally.
In this Embrosa Talk, Marcel Tabbers, Director at Venlo Partners, shares how the city of Venlo built a new city brand — one that reflects who they already were. And more importantly, one that people want to use.
How Atoom13 Builds a Strong Brand by Supporting Their Dealers
What can aluminium window frames teach us about strong brand building? In this interview, Frans Seijsener, founder of Atoom13, shares how his company helps local dealers grow their business, not just by selling products, but by supporting their positioning, marketing, and customer experience.