Global Vision, Local Roots: How Venlo Builds a Brand People Feel Ownership
What makes a city brand work? Not just visually. But emotionally.
In this Embrosa Talk, Marcel Tabbers, Director at Venlo Partners, shares how the city of Venlo built a new city brand — one that reflects who they already were. And more importantly, one that people want to use.
How Atoom13 Builds a Strong Brand by Supporting Their Dealers
What can an aluminum window and door frame company teach us about dealer marketing? In this interview, Frans Seijsener, the commercial director of Atoom13, a producer of aluminum door and window frames, shares how his company helps local dealers grow their businesses by supporting their positioning, marketing, and customer experience.