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Global Vision, Local Roots: How Venlo Builds a Brand People Feel Ownership
Embrosa Talks
Global Vision, Local Roots: How Venlo Builds a Brand People Feel Ownership

What makes a city brand work? Not just visually. But emotionally.

In this Embrosa Talk, Marcel Tabbers, Director at Venlo Partners, shares how the city of Venlo built a new city brand — one that reflects who they already were. And more importantly, one that people want to use.

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