Reseller Activation
Omni-Channel Campaign Execution at Scale
Ensure that your marketing message reaches the end consumer. Collaborate with your resellers in omni-channel campaigns that you launch on their behalf.
The Problem: Campaigns Never Reach End Consumers
Great plan. No Execution.
Even the best campaigns fall flat if they aren't published. Many brands invest in powerful content, but it gets stuck - unshared - in the inbox of distributors or resellers, in a brand portal, or in the wrong format.
Why? Because:
- Resellers are busy and not trained marketers
- Materials are shared too late, without context
- No one wants to spend time on matching social media visuals with texts from excel or pdf
- Marketeers hate emailing zip files to 47 partners
The result?
📉 Low participation.
📉 No visibility at the points of sale.
📉 Lost revenue.
Resellers Are Not Marketers, and That’s Okay
Most resellers didn’t sign up to be marketers. They’re technicians and focused on their customers, inventory, and day-to-day in-store operations, not your brand guidelines. Embrosa helps you meet them where they are:
With just a few clicks, your resellers get:
- Campaigns in their language
- Their own logo and call-to-action added to campaign assets
- Ads and posts published for them
They click “JOIN” and you are ready to publish on their behalf!
How Embrosa Helps
You give your resellers more than content, you give them campaigns that work.
✅ Decide if they want to participate in campaigns.
✅ Maintain complete control while outsourcing marketing tasks.
✅ Customizable assets featuring co-branding.
✅ Launch campaigns that integrate online ads, social media posts, and outdoor advertising.
✅ Safely publish additional social media materials without worrying about expiration dates.
✅ Transparent, reseller-focused dashboards that display campaign results.
✅ Which resellers do you want to invite?
✅ Set an advertising budget for each reseller.
✅ Decide on personalization rules that align with brand guidelines.
✅ Determine when to launch campaigns in each local market.
✅ Set expiration and usage rights for Marketing Assets.
✅ Create clear dashboards that provide valuable insights into campaign, market, reseller, and ad performance.
What makes our Marketing Distribution Software different?
Upload your campaign materials once — in your preferred language — and decide exactly who gets access (per product line, country, region, or channel).
No more back-and-forth with translation agencies. Our AI instantly translates your campaign materials into the right languages — ready to use.
All your internal teams and local partners are notified the moment new materials are available. No more wondering who’s seen what.
Give your local marketing teams or distributors the ability to adjust and nuance content — with clear guardrails. You stay in control of what can and can’t be edited.
You can review each local variation. Achieve brand consistency without losing local nuances.
Your resellers, agents, or local marketing teams can launch ready-to-go ads on Meta, Google, YouTube, or even Digital Out-of-Home (DOOH) — straight from your original materials.
Marketing distribution software for international brands
How Social Media Content and Marketing Distribution Works in Embrosa
From international trade marketers to global campaign leads — the smartest teams in export-driven brands rely on Embrosa’s Marketing Distribution Software to streamline their go-to-market process.
Why trade marketers love it
Join those who left chaos behind
With Embrosa, trade marketers win back time to:
- Explore new markets
- Create high-impact campaigns
- Drive brand visibility and reseller engagement
- Elevate the global-local collaboration
Why Coopervision Benelux partners with Embrosa
When Coopervision Benelux teamed up with Embrosa in 2023, the objective was straightforward: simplify local marketing to make it effective and scalable for their partners, the contact lens specialists and opticians. This vision has evolved into a long-term strategic partnership, resulting in over 1,000 local campaigns executed for optical stores throughout the region.
Digital Marketeer & Brand Marketing Manager
Turn Distribution Network Chaos Into Local Campaign Success
Track Global Results
Begin sharing your campaigns worldwide effortlessly today! You can monitor global results and discover valuable insights from the variations across different markets. Embrosa’s Marketing Control Tower™ helps trade marketers manage content, translations & local activation — all in one platform.
- Distribute Campaigns Worldwide with AI-Driven Ease
- Distrbute Social Media Content in a breeze
- Drive effective campaign activation in local markets and at hyper-local resellers.
- Opt for Brand Consistency across your distribution network.
- Learn that B2B2B or B2B2C Marketing Distribution Automation really is possible
Simplify your next global campaign rollout
Ready to distribute smarter?
Join leading brands in eyewear, beauty, healthcare, construction, B2B and retail who already rely on Embrosa to simplify their global campaign rollouts.
Our Marketing Distribution Software is used in 20+ countries, helping teams stay compliant, consistent, and in control — without the manual chaos.
See how Embrosa can streamline your next product launch.