How to Win Over Your Resellers (and get access to their Social Media Accounts)

Eliminate frustration and begin partnering with your resellers. With Embrosa, your resellers give you permission to access their social media accounts, all while maintaining complete control. This ensures that your brand message shines through on their platforms.

How to Win Over Your Resellers (and get access to their Social Media Accounts) Written by
Melanie
Melanie
Embrosa

You’ve been there. You’ve created amazing marketing content for your brand, only to hear your resellers say: “Thanks, but we’ll handle our own Insta.” Frustrating, right?

But instead of battling for control, what if you gave them a deal they couldn’t refuse?
Melanie van Norden
CEO & Co-founder Embrosa

Here’s how you can turn social media into a true partnership with your resellers, keeping their creative freedom intact while ensuring your brand still shines.

Resellers & their Social Media accounts. Are they not giving you access?

Let’s face it—your resellers love having control over their socials. And be honest: it’s their identity, their voice, and their connection to customers. We get it. They’re independent, and they want to have full control. Maybe even full creative freedom. So, instead of fighting for the wheel, why not give them a nudge, not a push?

Here’s the secret: Give them 80% control, and you keep 20% of the magic.

This way, they feel like the boss, but your brand still drives the story. It’s always 80/20, isn’t it? The best part? You’re still winning. 😉

You Make It Look Good, They Make It Theirs

Your job is to slay the creative game. Craft content that looks like it came straight from Madison Avenue, ready to wow their followers. All they have to do is click “approve” or make a small tweak. It’s that simple.

Sounds like extra work for them? Think again. Most resellers will look at your content and say, “This is perfect, let’s roll!” And even if they make a few edits, it’s still your core message getting out there.

Allow them to decide what is published online

Yes, they decide what goes live on their feed. But here’s the kicker: in most cases, they’ll post exactly what you prepared. Who’s the real MVP (Most Valuable Person) now? 😏

Once the content is live, you both get to celebrate. Like sharing sports stats, you can track engagement together. Win-win. You Set Them Up, They Score the Goal

Think of yourself as the assist-maker. You set them up with everything they need to succeed, and when their campaigns hit the mark, you look like a marketing champ.

Embrosa: The Secret Weapon of every Trade Marketer

Here’s the best part: You don’t have to do this alone. Embrosa’s Tool and Team are here to make it easy. We help you distribute content that’s ready for approval, personalization, and sharing—all in one smooth process.

Embrosa’s Tool + Embrosa’s Team = B2B2C Marketing gold. Your resellers will love you for it. 💛

Ready to Make Social Media a True Partnership?

Stop the frustration and start collaborating with your resellers. With Embrosa, you can empower them to take ownership of their social media while ensuring your brand message shines through.

Schedule a demo today and see how Embrosa makes marketing collaboration effortless.

Learn more about Local Marketing & Embrosa

Learn more about Local Marketing & Embrosa

Could Local Marketing or Reseller Marketing become interesting for you in the (near) future? Why not learn more about it and Embrosa first. 1) Subscribe to our YouTube channel 2) Follow our CEO Melanie on LinkedIn, 3) Follow us on Instagram, 4) Book a Demo or 5) Join our Webinar.

Watch or book a demo

We can imagine you want to learn more about the Marketing Control Tower™️, which allows you to publish marketing content to the Embrosa App and as ads on the pages of your local resellers.

We have recorded a demo for you in English. (We also have it available in Dutch). Or you can book a live demo with Nick or Melanie.