Why your resellers aren’t sharing your content (and how to fix it)

Embrosa is the only brand portal in the world built for social media. With Embrosa, you create marketing content, your resellers personalize it to make it authentic, and they share it on their own social accounts. Everyone wins.
 

Why your resellers aren’t sharing your content (and how to fix it) Written by
Melanie
Melanie
Embrosa

Have you ever found yourself staring at your beautifully crafted marketing content and wondering, Why won’t my resellers post this on their Instagram accounts? Frustrating, isn’t it?

You’ve poured your time and creativity into materials that should boost their sales and your brand visibility, yet your content never sees the light of day.

It’s time to stop waiting and take charge. Here’s how Embrosa can help you plan social media for your resellers in advance and create a seamless, collaborative process.

1. Plan Ahead and Stop the Waiting Game

Tip 1: Instead of hoping your resellers will post your content, plan it for them. With Embrosa, you can take the initiative by creating custom social media plans for each reseller. No more generic campaigns—tailor your posts to their unique audience and business needs.

2. Custom Plans, No One-Size-Fits-All

Tip 2: Your resellers aren’t the same, so why should their social media content be? Embrosa allows you to create personalized posts for each reseller. From highlighting local promotions to focusing on specific products, your campaigns will feel relevant and authentic to their audience.

3. Control Without Chaos

You hear personalization options and you are already worried about creative chaos? No stress! Embrosa gives you options. Let your resellers tweak your posts if a personal touch is required (tip 3: we would advise you to do so, your engagement usually is 6 times higher), or turn off editing permissions and keep your brand’s voice uniform. You’re in control of what’s shared, while still offering flexibility.

4. Empower Your Resellers

Resellers love having a say, and Embrosa makes it easy. They can reschedule, swap, or even cancel posts if needed. Tip 5: Empowering them doesn’t mean losing control; it means fostering a partnership that works for both of you.

And here’s the cherry on top: resellers can add additional posts to complement your scheduled campaign. Let them share their behind-the-scenes stories, customer shoutouts, or local events. It’s a win-win—you provide the backbone of their social strategy, and they add a personal touch.

The Friendliest Tool in B2B2C Marketing

Embrosa isn’t just a tool; it’s a game-changer for trade marketers. Our platform makes managing and sharing content effortless, while also giving your resellers the autonomy they crave. And let’s not forget—you’ll get the support of our amazing Embrosian team to guide you every step of the way.

What Success Looks Like

With Embrosa, you’ll:

  • Take the guesswork out of social media planning
  • Build stronger relationships with your resellers
  • Ensure your brand gets the visibility it deserves
  • See measurable results from coordinated, local campaigns

Stop waiting for your resellers to share your content—give them the tools and support to make it happen. Ready to make marketing success almost too easy? Schedule a demo and let’s get started!

Learn more about Reseller Marketing

Learn more about Reseller Marketing

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Watch or book a demo

We can imagine you want to learn more about the Marketing Control Tower™️, which allows you to publish marketing content to the Embrosa App and as ads on the pages of your local resellers.

We have recorded a demo for you in English. (We also have it available in Dutch). Or you can book a live demo with Nick or Melanie.